Babette's Blog
It’s time for Africa, also in market research land!
I was reading a report published by Ernst & Young titled "It's time for Africa", summarizing the results of an attractiveness study they did on Africa. Reading through this document ...
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Your Market Research partner in Africa
Ever felt the need for more market research expertise in the region?
Ever wished for hands-on senior management involved in all stages of your project?
Ever wanted reliable study results and actionable recommendations to go beyond just the numbers?
We have, so we started Ricochet Research
Ricochet Research is a research firm born from the minds of professional market researchers with international experience who saw a need for rigorous market research development and implementation in Africa.
Ever wished for hands-on senior management involved in all stages of your project?
Ever wanted reliable study results and actionable recommendations to go beyond just the numbers?
We have, so we started Ricochet Research
Ricochet Research is a research firm born from the minds of professional market researchers with international experience who saw a need for rigorous market research development and implementation in Africa.
Africa is where we play, with extensive experience conducting studies throughout Africa.
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