Rico's Blog
Profits jump due to data
Safaricom is the second largest company in Kenya after East African Breweries. Its full year profits surged by 39% due mostly to data. Data services such as mobile ...
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Your Market Research partner in Africa
Ever felt the need for more market research expertise in the region?
Ever wished for hands-on senior management involved in all stages of your project?
Ever wanted reliable study results and actionable recommendations to go beyond just the numbers?
We have, so we started Ricochet Research
Ricochet Research is a research firm born from the minds of professional market researchers with international experience who saw a need for rigorous market research development and implementation in Africa.
Ever wished for hands-on senior management involved in all stages of your project?
Ever wanted reliable study results and actionable recommendations to go beyond just the numbers?
We have, so we started Ricochet Research
Ricochet Research is a research firm born from the minds of professional market researchers with international experience who saw a need for rigorous market research development and implementation in Africa.
Africa is where we play, with extensive experience conducting studies throughout Africa.
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