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June 30, 2011

It’s time for Africa, also in market research land!

Filed under: Babette's blog — Babette @ 8:29 am
I was reading a report published by Ernst & Young titled "It's time for Africa", summarizing the results of an attractiveness study they did on Africa. Reading through this document ...

January 5, 2011

Running the Market Research Business with a view on the beach!

Filed under: Babette's blog — Babette @ 8:35 pm
Once again it has been way too long that I have posted anything on my blog. The past few weeks have been busy at Ricochet Research (which is great) and ...

November 8, 2010

Market research reveals significant changes in online behaviour of emerging markets

Filed under: Babette's blog — Babette @ 6:29 pm
Online consumers in rapid growth markets have overtaken mature markets in terms of engaging with digital activities. When looking at behaviour online, rapid growth markets such as Egypt (56%), China ...

October 12, 2010

Market Research Industry in Kenya shows outstanding growth

Filed under: Babette's blog — Babette @ 12:57 pm
Esomar reports for the second year in a row a global market research industry decline, however the situation in East Africa is different! Despite the global economical downturn and the ...

September 11, 2010

2 out of every 3 internet users in Kenya connect through their mobile phone!

Filed under: Babette's blog — Babette @ 7:19 pm
Alongside the article of the launch of the new $100 (Ksh 8,000!) IDEOS Android Phone a few interesting statistics on Internet and mobile phone usage in Kenya in the following article ...

September 10, 2010

Largest slum or not?

Filed under: Babette's blog — Babette @ 2:48 pm
Friend of mine is visiting the Water Week seminar in Stockholm and twittered the following statistic presented at the seminar: There are 270k people in Kibera slum - Nairobi at ...

August 18, 2010

Market Research on how women use the Net

Filed under: Babette's blog — Babette @ 6:55 pm
After four lovely weeks of holiday in the Netherlands and the UK, I am back home again in Nairobi. Although most of the holiday time was spent on relaxing with the ...

July 13, 2010

Why is Market Research so expensive in Africa?

Filed under: Babette's blog — Babette @ 10:58 am
Every two years, ESOMAR conducts a global survey on research prices. Participating countries and/or agencies submit dummy quotes for a number of hypothetical research projects. You can read the African ...

June 29, 2010

Facts about African Internet Usage

Filed under: Babette's blog — Babette @ 6:49 pm
Today I read some interesting facts about African Internet Usage on a blog of a Nigerian Market Research supplier. Have a look at the following link   http://infyinsy.blogspot.com/2010/06/facts-about-africa-internet.html

June 27, 2010

Worldcup Fever in Market Research land

Filed under: Babette's blog — Babette @ 8:41 pm
Just came back from a short holiday to South Africa where  I attended two World Cup matches (SA-France and Netherlands-Cameroon). Especially the latter match was an amazing experience. Thousands of ...
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