I was reading a report published by Ernst & Young titled “It’s time for Africa”, summarizing the results of an attractiveness study they did on Africa. Reading through this document I became very excited and felt that Vandi and I took the right decision last year of starting our own market research company. Ricochet Research is one year old and we feel it’s been a great success so far and we’re convinced, it will continue to be in the future! It has brought us in contact with so many interesting people the past 12 months and has given us lots of opportunities to work an a scala of very diverse projects and topics across Kenya, Tanzania, Burundi, Rwanda, Uganda, Sudan and Nigeria. It feels great to run your own market research company in Africa, and can only agree with “It’s time for Africa”. I really like the following African proverb in this context: ‘The best time to plant a tree is 20 years ago. The second best time is now!’ – and so we did a year ago! Congratulations Ricochet Research on your first birthday