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Babette's Blog

It’s time for Africa, also in market research land!

I was reading a report published by Ernst & Young titled "It's time for Africa", summarizing the results of an attractiveness study they did on Africa. Reading through this document ...

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Kenya

East Africa’s Most Respected Company Survey – Quantitative Study
Online U&A Survey – Financial Services client
Media Effectiveness Study (Softdrink Company) – Quantitative
Water Flavour Test (Softdrink Company) — Quantitative
Product Concept Test (Softdrink Company) — Quantitative
Brand Migration Study – Insurance Company – Qual & Quant
Survey into the service levels of the customer care centres – (Telecom) – Qual
Strategic research into the opportunities of wine – Qual & Quant
Usage & Attitude Study in the milk category – Qual & Quant
Flavour Preference Test – Culinary – Quantitative
Fieldwork Superbrands 2009 Study – Quantitative
U&A Study into chocolate drinks – Qual & Quant
Packaging Study Juices – Packaging Company – Qualitative
Product Fragrance Study – washing detergents – Qualitative
Fieldwork Impact Study of Civic Education Program – Quantitative
Target Group Study amongst low income earners – Healthcare – Qual & Quant

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