Babette's Blog
It’s time for Africa, also in market research land!
I was reading a report published by Ernst & Young titled "It's time for Africa", summarizing the results of an attractiveness study they did on Africa. Reading through this document ...
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Tanzania
East Africa’s Most Respected Company Survey – Quantitative Study
Brand Awareness Study – PricewaterhouseCoopers
Usage and Attitude Study – CSD’s — (Softdrink Company)
Usage & Attitude Study in the milk category – Qual & Quant
Fieldwork Superbrands 2009 Study – Quantitative
U&A Study into chocolate drinks – Qual & Quant
Packaging Study Juices – Packaging Company – Qualitative
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